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Many of us feel that we want a customized site because that is what will help us be different from the others. But web site selling is not about being unique. It is about how fresh and correct the content is in your web site.

To achieve relatively constant freshness in your web site requires a constant update of information. If you are selling products, you need to constantly update your events, results of events, pricing, promotions and many more. If you are selling a service, you need to constantly update new information of your services, pricing, promotions etc. Even a government web site needs to be updated promptly when regulations changes.

For a customized website, this would mean that you either need to engage someone periodically to do it or have someone in house with knowledge of how to post, edit or maybe even change web pages.

However, many websites we see today have outdated information. Just a few weeks ago, a customer came to me to ask for a change to their customized website on information that was more than 2 years old! This is just one of the many examples of outdated websites.

How many websites have you visited to check for events and find that the only listings are events that occur years ago? How about promotions that are still listed but have actually ended months ago? Or products that are already no longer available for sale because they are outdated?

Many companies do not pay attention to these items because they do not think they are selling via the website. How untrue this is. Our website presence is the very essence of our business today. Even though we may not be actively selling through the website (ie we have no online sales), the information carried on our site carries our image and portrays who we are. If our site is outdated and full of inaccurate information, it goes to show that we do not care about our customer's perception and view of who we are. This carries a wrong selling message to potential and even existing customers.

These problem all boils down to the fact that website administration is difficult and could be expensive for those of us who do not know html, dhtml, php and all those technological terminology used in web site design.

Just imagine that you now have a system that you can update any time and any day you like - without having to hire a web designer or programmer! As long as you know how to use a word processing software, you are able to update your own content and changes to it. Wouldn't

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