by Ronald Brown

Created on: July 20, 2009

3 Ways You Can Turn Your Small Business into an Internet Marketing Machine

Gone are the days when marketing strategies were driven by outbound marketing ploys such as newspaper, television, and radio ads. Nowadays, Inbound Internet Marketing Strategies are a "must have" for any small business struggling with obtaining a new customer base, as well as keeping their existing clientele.

If telemarketing and direct mail are more and more expensive and less effective marketing strategies, what can a small business do in order to bring in a new customer base while keeping their company's budget in tact? With inbound Internet marketing strategies such as SEO (search engine optimization) article submission, forum posting, and keyword optimized press releases - your business will undoubtedly flourish. And with the economically acceptable price tag that accompanies these services, your business' marketing funds won't be completely depleted. Read on to find out the top 3 ways your small business can reap the benefits that inbound Internet marketing sows.

# 1 Well-Written SEO Articles

Search Engine Optimization articles are keyword -rich articles. The key to a well-written SEO article is for the writer to ensure that the article doesn't sound like a laundry list of keywords. The article must flow naturally and remain informative to the reader. Most importantly, SEO articles should be regularly updated throughout your site so that your customers always have access to new webpage content.

Search Engine Optimization articles that can be found throughout your website will increase the chances of your site's link appearing in a search engine (Yahoo. Google, etc.) results. Be creative and thorough when choosing the keywords and keyword phrases you use when writing your articles. For example, if you are selling toys you want to cover all of your bases with keywords and phrases such as; toys, toys for babies, toys for toddlers, safe toys, environmentally safe toys, learning toys, etc.

# 2 Preparing and Submitting an Effective Press Release

When a company or web-based business begins offering a new service or product to the public, their first tactic is to announce their intentions via the various Medias available by submitting and distributing a press release. Press releases are a form of advertisement. This form of advertisement instructs the media to provide pertinent information to consumers regarding their new service or product. Doing

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