by Chukwumah Ezeobika

Created on: July 16, 2009   Last Updated: November 27, 2009

What is Google Adsense?

Google AdSense or AdSense is part of Google's advertising program where website or blog owners can earn revenue from having Google ads displayed on their web pages. A website or blog owner that participates in AdSense is called a Publisher.

How Do You Make Money On AdSense?

AdSense offers the following options to publishers.

1. AdSense for Content: This is the basic option. Under this option, Google displays two ad types which match the content on a publisher's website: cost-per-thousand impressions (CPM) ads and cost-per-click (CPC) ads.

- CPM: An ad impression occurs every time a particular ad is displayed on a web page. Under this a publisher is paid for every ad impression on his web site. The payment for an ad impression is calculated by dividing the advertiser's set cost by a thousand.

- CPC: Under this, a publisher is paid every time that a visitor clicks on an ad on the publisher's website or blog.

Advertisers can choose to display their adverts as CPM ads or CPC ads, and a publisher earns revenue depending on which type is displayed.

2. AdSense for Search: This lets visitors search the web using a Google search box directly from a publisher's site. A publisher earns money when visitors click on ads that accompany search results.

3. AdSense for Mobile Content: This is the same as for adsense for content but is targeted at mobile websites which can be accessed from phones.

4. AdSense for Feeds: This option allows publishers to display targeted Google ads in their feeds. Ads are either CPM or CPC.

5. AdSense for Domains: This allows a publisher with an unused domain (web address) or a domain that has no content to display search results, ads and other content. Ads are targeted to the domain name and a user earns when visitors click on the ads.

6. AdSense for Video (Beta): This is for publishers with video content. Targeted CPM or CPC ads are displayed based on the signals from videos on the site. This is currently in beta mode and is only available for sites in English with traffic mainly from the United States.

How to Sign Up For Google AdSense

AdSense is free to sign up for.

1. Create a website or blog if you do not currently have one.

2. Get a Google Mail (Gmail) account if you do currently have one.

3. Go to the AdSense signup page at www.google.com/adsense and follow the instructions on the website.

Tip: Under the option for Primary URL, enter the main website on which you want Google to display ads. Google allows a publisher

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