by Danielle Zarcaro

Created on: July 12, 2009

Women often tell stories about how they would plan out their wedding over and over when they were little girls (and even up until they are actually married). Our society places much importance on marriage, and we often say that the wedding day is all about the bride. The wedding industry brings in billions of dollars every year. With TV shows about happy ceremonies and bridezillas, wedding planners, bridal shops, and so many other wedding day merchandise.

This network will appeal to a niche audience, but what channel doesn't? There's a shopping network, a science fiction network, a home improvement network, so why not a bridal network. I'm sure they can come up with hundreds of shows to fill the time, and I'm sure they'll get lots of advertisement money. People love being encompassed by other people's lives - take the 'Housewives' shows. The idea has expanded to a number of cities, and the fan base continues to grow. Reality shows are a part of our culture.

And reality shows aren't the only thing that will be shown on this network.

Along with the bridezillas, America's Funniest Wedding Videos, and wedding reality shows comes the how-to shows, the shopping shows, and even possibly baby shows. Since marriage is central in our society, everything else branches off of it. You have babies before, after, and during marriage. There is buying a home before and after marriage. The possibilities are endless, and I have no doubt that it will get the attention it is looking for.

With other channels being simmilar to these types of shows but not exactly like it, the bridal network can advertise with those channels without having to compete heavily with them. Those who watch channels like TLC are likely to watch the bridal network while still staying loyal to TLC. Some women would think this question is absurd for either reason: who would want to watch this network all the time - and - who wouldn't?

The answer is simple. If you don't like it, don't watch it. Odds are these women probably aren't sitting in front of the TV to watch 24 hours of the bridal network. But it will be there for them when they want it. And even if it is their number one network... who cares? That's their business. But I do believe there will be a number of people tuning in to the 24/7 bridal network at some point. It will probably be a guilty pleasure for most women - maybe even a hidden pleasure, and even men might find this channel interesting, though that's not the channel's target audience.

Once this channel becomes mainstream, it will for sure be a reason, for some women, to buy extra cable.

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