by Rachelle de Bretagne

Created on: July 11, 2009   Last Updated: July 16, 2009

No-one knew what the outcome would be. There had been rumors, though the pool party was engineered to get results. Wayne of Triple Advertising didn't spend money frivolously. They wanted results. The invitations had been gaged for just that, to promote the new range of swim-wear and to get it into all the well known celebrity magazines. There was nothing quite like free publicity. All you needed was a venue, guests and a product and the recipe for success was assured.

Jennifer looked at the tailored invitations. The Wayne and Triple crest proudly displayed on each and every one of them was perfect. Never in her career had she been involved with so many celebrities. It was exciting. It was as if every day was filled with some new challenge, and she loved that job with a vengeance. Michael Wayne had trusted her with the arrangements, and now she was in her element, talking to movie stars and well known singers, and arranging the packaging of products ready for the evening. Just one star in one of the Elida range costumes was enough to ensure success of the product. In this instance, all of the stars of movie and Rock 'n Roll had been gracious enough to agree to wearing the brand which was the focus of the pool party.

It was beyond all expectations that each star agreed and was ready to walk down the catwalk created by the pool while the buyers looked on. The caterers were arranged and the pool chosen for its luxurious setting. It would cost Wayne and Triple a fortune, though would assure them of successful marketing tactics which would win them the many fashion house contracts they were after. The competition was fierce and keeping all the costumes under wraps was vital to the evening. After all, people were fast to copy new and inventive designs. The whole design team was sworn to secrecy, and Wayne & Triple had signed a confidentiality agreement which ensured that no-one would see the costumes in advance, except those sporting them.

The pool was cleaned thoroughly. The tables were filled to overflowing with delicious foods to tempt and to tantalize. This was to be the best evening in the fashion industry calendar. Jennifer supervised the planning and made sure that the napkins were folded into little lilies and that the flower company delivered flowers which complimented the costumes. Everything had to be perfect. Everything had to be just as planned. The tiniest detail was not left to chance.

The press were alerted, and all the glossies

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