by Shaheen Darr

Created on: July 08, 2009   Last Updated: September 22, 2009

Business people like to use both online and offline ways of advertising their home business. This ensures that any business promotion they are doing is maximised with no excuse of an email not being read because of an overful inbox. Here are some traditional methods you can use to promote your business that can be as effective as the internet.

Leaflets

Dropping leaflets through the door creates awareness of a new business that has started in the area. There is always that possibility of reaching a potential customer who has been looking for a builder or a plumber and who will reach out for your leaflet and contact you. Similarly posting well-presented brochures of your business to all possible business clients might open your business to new customers. The key here is to ensure that any written promotional option you decide to use should be well designed, with sufficient details and clear pictures of products you are promoting. Contact details should include a name, email and web address and a telephone contact.

Newspapers/Magazines

Even though the internet is the best way to advertise, there are still people who will reach out for a local newspaper and scan the advertisements put up in shop windows. Putting a well presented and informative business advertisement in local newspapers and on the notice boards of shops is especially useful to target these customers. There are magazines that advertise specific products and these have pages designated for related businesses. For example, Daltons weekly specialises in businesses for sale whereas Auto trader will specialise in everything to do with buying and selling of cars. Advertising in these magazines will target an audience of people who are interested in specifically buying products that you specialise in.

Party Plan

One of the best ways of promoting a new business venture is to spread the word by hosting a gathering where you can show off a new product to family and friends. There will always be someone interested in buying your products or promoting them to their friends. This party plan concept works well with products like jewellery, perfumes, clothing, greeting cards and household products. The advantage of this business idea is that mothers with young children or people with other responsibilities can work around this during hours that suit them.

Exhibitions

Trade shows and exhibitions promote new business ideas and this is an ideal way of introducing your new business to potential clients. There is face-to-face

• 1
• 2
• Next Page >>