by A.E. Derby

Created on: February 05, 2007   Last Updated: May 08, 2007

As a new freelance writer trying to build a client base, you probably know that gaining a steady stream of paying writing jobs can be difficult. The internet is one of the most important free resources you can use to your advantage when first establishing a freelance writing business. While you probably realize the importance of having an online portfolio or website, you may not be aware of the many possible ways to draw potential clients to your website. One of the easiest ways to gain free exposure as a freelance writer is to write articles and submit them to free directories. Free article directories allow writers a bio paragraph, which is where you will link to your website. Every time someone reads one of your articles, they will see your website link and hopefully be inspired to follow through.

What should you write articles about? Well, that depends on what kind of writing you do and who your target client audience is. If you want to get copywriting jobs, for example, you could write an article called "How to Choose a Copywriter" or "How to Hire the Best Copywriter for the Job" or even "How Much to Pay a Copywriter." Consider keywords and keyphrases that someone interested in hiring a copywriter might use in a search, and use those key terms in your articles.

How important is a title, really? The title of your article is as important, if not more important, than the entire body of your article. Your title will show up most in search engines. It is important to make your title's first few words the most important ones. You will also want to make sure that your full title is unique, and that it will attract the attention of the reader. Don't try to be clever. Use the body of your article for creativity. Your title should make your reader want to choose your article above the other similar ones that will be listed along-side yours in the directory. If a reader only has time to read one article, you want to make sure it's yours.

Is writing one or two articles enough? Writing one or two articles is better than not writing any at all. The more unique articles you write, the more visitors you will likely draw to your site, and every visitor to your site is a potential client. By writing and submitting an article every week or so, you will be drawing in new traffic each week, meaning your client flow will probably be more steady than if you submitted a dozen articles all at once and then did not submit any for the next six months.

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