by Siew Cheng Hoe

Created on: June 29, 2009   Last Updated: July 24, 2009

When you want to write about investment, you have to use plain simple English. You have to personalize the information, so that your readers can see how they can benefit from your article. You can write in such a way as if you are talking to your kind dear grandmother, who does not know a single thing about investment.

Money is an interesting topic to everyone, include your dear old grandmother. However, the investment terms turn such an interesting topic into a nightmare for most people. You have to stop using all the difficult investment terms.

For example, you want to write about inflation, and explain how inflation is going to reduce the value of money. You can choose to use all the difficult terms that make no sense to the readers, such as consumer price index (CPI), time value of money, and all the formulas for computing the inflation and the diminishing value of money.

You are not going to interest your reader if you do so.

When you want to make investment topic interesting, you have to write about common items that everyone can relate. Instead of providing the official definition of inflation, you can provide the price of a can of Coca-Cola twenty years ago, and the price of Coca-Cola now. The price change is due to inflation.

Many people can relate to your article if you explain inflation this way, especially those older generations. They are fond of saying, "When I was young, a chicken cost only xxx cents." Well, they are no longer young, and the chicken does not cost a few cents now. That is the effect of inflation and the time value of money.

A dollar is a large sum of money fifty years ago. A dollar is hardly enough for a meal today. The value of a dollar will worth far less in the future. That is the effect of inflation and time value of money.

To combat the eroding effect of inflation on the value of money, the only way is to grow the money at a faster rate. You can use the average inflation rate, and compare to the current interest rate for savings. Your readers can relate to real life example.

To make investing article interesting, the key is to avoid using all the formulas, and the academically correct definition. The readers who are not in the finance sector cannot relate to those formulas. They cannot see how such a complicated formula can help them to make more money.

Using simple English, such as growing your money, getting ten cents for every dollar you put in, to substitute for difficult investment terms such as the effective yield rate, can make boring investment articles interesting for your reader.

Money is an interesting subject. Many people want to know how to grow their money. As long as you are able to use real life example, and show how the money will grow in five years, ten years or even twenty years' time, you will make boring investment topic interesting to your readers.

Learn more about this author, Siew Cheng Hoe.
Click here to send this author comments or questions.