Using only original content will increase the amount of traffic to your business site. Adding new items makes it easier for search engines to keep indexing all your content. This will result in search engines boosting your page ranking, and your site getting better quality traffic. Static sites do not feature prominently in search results, and duplicated content gets recognized by search engines.

Original text, video, graphics and audio elements could all act as a big draw for visitors. Links to original content can get posted and shared at social sites. Consider the power of networks like Twitter and LinkedIn, Digg and other bookmarking sites. Keep your site content informative, entertaining or amusing, but make sure it is relevant to your purpose in having an online presence.

* Use original content to include more keywords relevant to your business.

You may already be marketing on the Internet by optimizing your website for keywords. You should at least be aware of how search engine optimization (SEO) affects the amount of traffic to a site, and know that effective keyword density will help each web page to show up in search results.

The first step is finding the best keywords. List words and phrases that clearly define your business. Make use of any website logs to see which keywords have already brought traffic. Use effective keyword in all your titles and tags, as well as in the text.

* Encourage feedback and publish testimonials from your customers.

Product reviews are one of the most compelling forms of original content, and most business owners understand the importance of soliciting feedback from customers for marketing purposes.

The best way to encourage customers to provide testimonials is to offer to quote their feedback on your site. Tell them you will include a link back to the their web page or business site. If they prefer to remain anonymous, assure them they will not be identified.

Solicit feedback by providing a comment box, and encourage an open discussion of your products. You site will attract visitors who are searching for impartial product reviews and seek an honest opinion.

It is beneficial to publish both good and bad comments, so visitors know the good testimonials are genuine. Then they will feel more confident about signing up or purchasing from your site.

You will increase traffic to your site by generating original content from your customer responses, and improve its page rank with live links to your customers sites.

* Provide original content to keep visitors informed and interested in your site.

You will increase traffic if your site is getting a lot of return visits, as well as unique hits. This will only happen when you provide plenty of new and original content that is of interest to your site visitors.

Publish a regular email newsletter, and use this to draw people back to your site to view new offers, or to see the most recent additions to your site . Your newsletter could be incorporated into the site, then you only need to email out an announcement, with a link to the latest edition.

Keep customers informed with an active blog, or keep them interested with a useful forum. These will encourage regular visitors to share their opinions and join in discussions.

Whatever you choose to add to your business site, you will increase traffic with original content.

Learn more about this author, Ruth Belena.
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