sure each page of your site contains well-written text, pleasing design elements, and optimization for both humans and search engines. Consider the following:

* Text *

- Organized writing: A natural subject progression helps avoid visitor confusion. Proofread to ensure that your words and paragraphs are in a logical order.

- Attractive writing: Unless you want your site to read like stereo instructions, infuse some passion into your words. Show that you care about your subject.

* Design *

- Visual appeal: Visitors are more likely to stick around if your site uses subtle color combinations and spaces between paragraphs. Also, avoid pop-up ads at all costs!

- Font consistency: Do not use more than two fonts on your site - one for text and maybe one for titles. Arial, Verdana, and Helvetica are popular web fonts.

- Easy navigation: Make it easy for your visitors to sniff around, or to go directly to the page they want. Navigation button links near the top are the most identifiable.

* Infrastructure *

- Visitor optimization: Know your audience. Writing for the general public is fine, but if you want to appeal to a specific group, use words they will search on.

- Search engine optimization: Good keywords and key phrases will always help in your search rankings, even though not all search engines are the same.

- Search tool: Some visitors don't want to bother with your provided navigation, so you might also include an internal site search script. This is great for large sites.

== Hosting and Development ==

Building a good web site is not a one-time project, it is ongoing. Development and maintenance are necessary to keep the site technically viable (the Webmaster must keep up with new languages or other code rules), current (who wants to spend time on a site that hasn't been updated in five months?), and easy to find (search engine optimization is crucial).

Your web host should provide plenty of user-friendly technical support, fast download time, and security against online criminal activity, at the very least. Web host rating site b4udecide.com is an understandable and easily navigable place to start searching for a web host that fits your needs.

If you're also the Webmaster, know HTML (Hypertext Markup Language), XML (eXtensible Markup Language), and CSS (Cascading Style Sheets) to start. You can learn SQL (Structured Query Language), JavaScript, flash animation, and other additional codes or languages later. Even if you create your web site with web development software like Adobe Dreamweaver, knowing HTML can help you tweak details to make your site look and act exactly the way you want.

TIP: One of the best ways to learn about the codes behind a web site is to visit w3schools.com. They provide plenty of examples, tutorials, references, and even web developer certificates.

== Summary ==

These basics will allow your visitors to see what your site is all about easily and effectively. Keep the text clear, the design eye-friendly, and create all necessary pages for a wonderful visitor experience. Make your visitors happy, and they will repay you with positive word-of-mouth advertising!

Learn more about this author, Len Morse.
Click here to send this author comments or questions.

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