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fleetingly changing locations does what's humanely possible to avoid the above problems: it doesn't get rid of it, but it cleverly minimises it as much as possible.

The other problem to do with Internet research is that people lie. It doesn't mean that they don't lie in face to face or telephone projects, but it's much easier to lie in an Internet survey than when being questioned by a real interviewer. Plus, the lies in paid Internet surveys are specifically directed at the project and have one clear aim: to get through the screener and qualify, and then to get through the rest of the survey as quickly as possible.

Pinecone's system of using very short separate unpaid screeners in combination with generous payment for the proper survey means that the risk of people lying in order not to get screened out is minimised. The generous payment and reasonably short and not too demanding/boring surveys means that respondents are less likely to lie or answer randomly in order to finish soon.

These are the reasons why Pinecone would be my provider of choice for a new product testing survey. I am sure they charge significantly more than other companies (after all they pay all their respondents 4 each) but I am also sure that it's worth it for the increase in quality of sample selection and answers you get for your money.

== Summary ==

For people looking for online survey work, Pinecone has to be a bit of Holly Grail considering their generous and immediate payment and reasonable surveys.

For potential buyers of new product research services, Pinecone should be the first stop as the quality of sample and answers is likely to be substantially better than what other providers can offer.

Learn more about this author, Magda Healey.
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