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The best way to find sponsors for your event

by Michael Skinner

Created on: June 23, 2009

The Internet is full of people trying to get their message out. Unfortunately, there are so many people "talking" that it is hard to be "heard" above the din.

What if you could find a few select clients who actually want what you have to sell? Let's look at how to do that.

During the Gold Rush, one of the sure fire ways to make money was not to pan for gold. Rather it was to sell supplies to gold miners. There were no guarantees that anything good would happen when you struck out looking for gold. But as long as the Rush lasted, if you sold mining supplies, your customer base was guaranteed.

So a lucrative source of sponsors would be groups of people who are trying to get their voices heard on the Internet. Here's the strategy, first prove that you can attract eyeballs to what you are doing by attracting would be sponsors. Tell them that they can take advantage of being on the #1 slot on a web page that is ranked #1. Tell them that you will get them rank #1 traffic without rank #1 cost. You will do it with volume. You will buy the advertising and media slots. Your sponsors just need to come up with a fraction of what the #1 slot would usually cost.

You can make this situation as cheap or expensive as you want and you can make it as simple or as complicated as you want. You can hire IT guys and/or advertising guys or you can go to an existing company that provides those products and services for you.

One of the advantages of Internet is that there is always something new coming along. Pay attention to any well financed new technology that has not really hit the street yet. They may be willing to sponsor something just to get their name out. You want to get the next Twitter before everyone talks about it and to get to the next MySpace before it goes pass.

Speaking of pass technologies, you might get some sponsorship from Internet companies that are longer the latest thing but who are looking to get back in the Saddle. There are many places you can get this kind of information and it is best to cultivate your own sources. To get you started you might try, Google, Digg, Propeller, Technorati, Twitter, Delicious, FaceBook and MySpace. Look for forums having to do with what is hip, hot and happening. Look for the best thing no one has ever heard of.

I have found articles that list the top 50 Internet sites to be interesting. After the top 10 sites you will often find that sites 11-50 might be the coming thing.

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