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Reasons why fast food looks better in commercials than in person

by A. C. O'Brien

Created on: June 13, 2009   Last Updated: August 13, 2009

We've all been there, looked at the menu or commercial and thought, "Hmm, that looks good, Let's go there for dinner tonight." What we see on our plates when our order is put in front of us has little resemblance, if any, to what we saw pictured. What we fail to realize is that any food that is, "styled," by a food stylist before it is photographed is going to look better than the food that is actually put in front of you to eat. It's what food stylists do, it's show business, plain and simple. They do not want be caught with grey meat, limp lettuce, pale tomatoes poorly toasted buns or any other unappetising looking versions of their product. Photographers and food stylists manipulate the food to it's best advantage, not necessarily it's healthiest nor best taste before it is photographed.

They use Crisco mixed with sugar and food coloring for ice cream that does not melt under the photographers lights and they brown their turkeys just enough to puff the skin up and then color them with all sorts of home made concoctions.Their list of tricks is endless. They soak their leaf lettuce in ice water until the very last minute so that it stays perky, they use an electric charcoal barbecue starter to enhance the grill marks on the meat and they melt cheeses with hairdryers so that the cheeses does not burn or run down the plate. They go through about two hundred heads of lettuce to find the one that offers the right mix of green and crispy freshness when sliced. To melt the cheese on pizza they use steam, a commercial cloths steamer keeps pizza cheese from going into bumpy wrinkles and they use an eyedropper to create bubbles on the edge of the cup so that the coffee that has been sitting for three hours looks fresh poured, they add dish soap to keep the bubbles alive.

Fruit is waxed or oiled and sprayed with water to keep it fresh and dewy looking. Turkeys are presented to the photographer just oven warmed to puff up the skin and then sprayed with a concoction of bitters, honey and other coloring agents to make it look golden brown. Aspirin is added to a fizzy drink, it keeps the fizz going longer. Charcoal briquettes are sprinkled with baby powder to make them look ashy. Motor oil is used as a great looking substitute for pancake syrup, it's for the picture only, it stays thick and does not soak into the pancakes,though it looks great this is a huge, "Do not eat."

These stylists arrive at a photo shoot with enough baggage to fill a full sized van. They wheel

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