by Hernani Cerqueira

Created on: June 13, 2009   Last Updated: June 17, 2009

Many have tried before, and no doubt that many will try in the future. Recently there are two new players in the search engine market, Cuil, created by former employees of the world most famous website, and Bing, by Microsoft. Cuil is the main subject for this article.

The Cuil team claims that their website is the world's biggest search engine, as we can see on their about us section. There we can read that their index is three and ten times bigger than Google and Microsoft indexes respectively. Besides that fact, we can easily see that their concept on web search is a bit distinct of the one of their major adversary, and a new philosophy was precisely what made Google big against their opponents at the time of their appearance. But Cuil's new concept goes beyond the way web pages are indexed, and they also introduce a new way of presenting the results, which focus on search refinement, offering the user a myriad of ways to narrow the search. Some of them look very promising to me.

Having that in mind, I made a few searches myself, and compared the results with Google, and I must admit that in many cases Cuil presented me with more satisfactory results. Being founded by former employees of Google, Cuil has on their side of the fight, a team of people that knows the opponent from the inside, and is capable to identify where the faults are better than anyone, and contour the ever increasing strategies of the SEO (Search Engine Optimization) experts to manipulate the search results. Let's analyze one hypothetical example:

I want to make some online betting. Being new to the world of web gambling I went to Google and typed online betting on the search box. Not surprisingly, all the top ten results were related to the subject, but the first bookmaker link was on the fourth result. Cuil presented me a cyber sport betting website right in the first result what is exactly what I was looking for. Because I don't know any of the options presented to me by both search engines, I decided to look for some reviews, in order to make a safe choice, so I searched for top online betting companies. Google did not provide me the list I was expecting, in fact, the results were quite unsatisfactory, being the first an online casino Cuil gave me some good info right from the start but not really what I was looking for, but at least the links were all related to my search. I then replaced the word top by best on my search term. I got some satisfactory results for both search

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