by Ronald Manalastas

Created on: June 13, 2009   Last Updated: June 16, 2009

Passion, which is an intense feeling, can be leveraged into cash generation if you know what it takes to do it. The ongoing recession has taught many people to be highly discerning as to what knowledge and skills they have in stock that can be used to create economic value in a field they like best. They seek and pursue their passion. They exercise raw courage to go out of their comfort zone and do what they may have not done before to make a living, fully realizing that passion alone without action cannot deliver financial value.

People who have excelled in converting their passion into sales recognize the fact that passion has emotional dimension that should be managed lest it distorts the quality of one's thoughts and actions. They know that from the point of passion, they have to abide by the exacting discipline of selling to produce desired financial results.

How then do you translate passion into a stream of recurring sales earnings? The following outline the steps on how to evolve a passion-driven economic activity that generates reasonable financial benefits.

1. Know yourself, where you want to go, and what moves you.

To monetize on your passion, you need to know who you really are and envision what you want to become. Awareness and belief are the antecedents of being guided by your passion.

As a general rule, what you want to become must be aligned with your passion. The needs that prompt you, wants that stimulate you, and desires that drive you to high performance are prime builders of passion-bred economic activity. Note that you can never sell without complete knowledge and strong belief in your product. For this reason, you must know yourself and your passion because they represent the product you wish to make money from.

2. Do a self-assessment to check if you can manage and sustain your passion.

For instance, you might have an exceptional love for writing that you are quite zealous in being a successful newspaper journalist. But the key question is: do you have what it takes to be one and earn from it? Do you have the necessary fundamentals to start a money-making career in newspaper journalism? The resolution of these questions becomes even more critical if the exercise of your passion requires doing something you have not done previously, a new field demanding some sacrifices on your part. Do you have the psychological readiness to hurdle barriers knowing that it takes time to earn good money from journalism?

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