by Dennis Aubuchon

Created on: June 11, 2009   Last Updated: June 16, 2009

The personal touch in business is something we need more of today. Many times as consumers we do not experience the personal touch when we purchase products or service. The personal touch may not be something new but it is something which I feel is greatly lacking in most businesses today. Some may say that large companies have a difficult time in creating a personal touch environment but I say they are wrong.

Some may ask what I mean by a personal touch environment in business but others already know what it is as it is part of their business operations and philosophy. To those who instill the personal touch in their business operations I congratulate you. In today's economy businesses need an edge to keep the customers they have and gain new ones. It does not have to be a major activity as the simple things are the ones that mean the most to customers. It can be as little as a manager greeting customers at the door or supervisors talking to customers while they shop.

There are two sides of the personal touch in business those that have it and those that do not. When customers visit a company for products or service the personal touch can clearly be seen in the faces of the employees. It is an atmosphere that can be seen in the way employees conduct business with customers. Businesses should project that their customers are the most important thing in their business and this should be displayed through all levels of company employees.

There are times when different levels of quality/cost exist and employees must take an active interest in their customer needs. They need to explain the differences and provide details as to the best product for their needs and pocket book. This does not always involve the most expensive or least expensive item. It is important to keep customers happy so they come back.

There are times when customers do not want to be bothered when they are shopping and in these circumstances employees must leave customers alone but be available when they need them. We all know what it means to have a personal touch in the things we do or make. It makes us feel great. Apply this same philosophy to business and how it would make you feel if someone took an active interest in your needs when you want a product or service. The personal touch also involves not trying to sell a customer something they do not want. An example is trying to sell a higher priced item when what they want is out of stock or is of lower quality. This

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