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The negative effects of child-centered marketing for fast food

by Christina Sponias

Created on: June 09, 2009

We give our babies the best nutrition and we try to protect them from all dangers, however when they grow up and they enter into contact with the outside world, they are exposed to the consequences of the mentality of their environment and various irresponsible actions that despise their existence and their fragility.

Instead of giving our children the best possible food, so that they may grow up healthy and always be strong, our civilization is giving them fast food, full of toxins, that is causing serious health problems to them from their childhood, along with graver problems when they grow up.

Diseases in their bones and liver are the tragic results of being fed food that is not adequate even for adults, because the purpose of eating for the human being must be to give to the body the necessary vitamins and iron it needs. If the food they eat becomes poison for the body, then this behavior is absurd.

The child-centered marketing of fast food is an example of the total lack of responsibility and sensitivity of the entire population that accepts that kind of nutrition without criticism. It is nutrition which is far from being able to sustain the human body. However, the real responsibility belongs to the marketers who haven't refused the chance to make money this way, without caring about the consequences of their greed.

Today we observe the tragic results of poor nutrition from fast food in young people who are just beginning their lives and already suffer from various diseases, while they should be the strongest ones in our population.

Young people today are depressed, and their reactions are violent. They even abuse their bodies using sharp objects, and they take a crazy pleasure in bleeding. Perhaps their absurd behavior has been caused because their bodies didn't receive the nutrition they needed during their childhood, as well as other psychological reasons. This means that the consequences of their bad nutrition could be very numerous.

Products made for children find the best market, exactly because everyone tries to give to their children everything they need and more, even in hard times or when they cannot afford to buy things for themselves. So, this market is very desirable to marketers.

Besides that, children are excellent customers that demand certain merchandise without analyzing anything, and when they want something they are so insistent that most parents simply give them what they want in order to be free of their complaints.

Marketers have taken advantage of this situation, and of the indifference of the entire world that simply accepts giving fast food to children. These factors have transformed our society into a sick society, full of psychological problems and diseases.

The ads are so many that we tend to believe that fast food is not so bad. It is very cheap and tasty, and we tend to consider it ideal on many occasions.

However, fast food is in fact a big irony, because the human being is ruining his health with it, especially the health of our children who have become the target of advertising for that kind of food, because they like it so much, while the initial purpose of fast food was to feed busy adults that didn't have time to cook anything.

Fortunately today we also observe that many teens that used to eat a lot of hamburgers when they were children, have now become vegetarians, and they only want to eat fresh and organic food.

The world is awakening and finally paying attention to all the serious mistakes of the human race. We have to urgently correct all these mistakes before it is too late, especially because of the great damage that has already been caused.

Learn more about this author, Christina Sponias.
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