With Every Email You Send

If you don't already have one, create an email signature. Email signatures are brief bits of information automatically pasted at the bottom of every email that you send out. Keep the signature short: listing your name, business name, website(if you have one) and how you may be contacted. That Bean Casserole recipe that you send to Aunt Martha may get sent to hundreds of other people via forwarding and those people will all see your free promotional advertisement.

Free Advertising Due to Charitable Donations

Often times those who give to charities, for instance a children's hospital, will be listed in pamphlets or newsletters that highlight donors. Even though one should never give charitably to get patted on the back, a business will benefit from free advertising because of generosity to a local charitable organization.

Utilize Network Sites

Many people today have accounts set up with networking sites such as Facebook, Myspace, Linkedin, etc. For instance, if you have a Facebook account, on the day that you are running a special on a product or a service offered, shout it out to everyone on your Facebook page. Encourage your "friends" to pass the information along. Who knows, maybe someone needs a deal on lawn care or a discounted price on that new fangled gizmo that everyone's talking about.

Business slow? Finances drained? Take heart. Implement some of these free advertising strategies and dream up some of your own. Soon the benefits of free advertising will become very clear, and your checkbook will thank you as well.

Learn more about this author, Bryan Ridenour.
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