by Priscilla Benfield

Created on: June 04, 2009

Back in 1954, an enterprising man named Ray Kroc had a dream. Ray Kroc envisioned customers across the country would be able to go into one of his McDonald's restaurants and for a very reasonable price get a burger, fries and a shake. He revolutionized the restaurant industry in America by maintaining a high level of quality control so that he could sell his franchises and his brand. McDonald's was where to go to get a quality burger, quickly and cheaply.

By the 1960's many copycat restaurants were around to compete with the success of McDonald's. What fast food had in common was food served fast and cheap. Throughout the years, the size of the portions increased and unfortunately as our lives got busier many people started to rely more on grabbing a quick bite at the local fast food place instead of eating at home.

Fast food franchises found their way into more places and became even more convenient. As it grew in the U.S. the corporations behind them moved into the global market opening fast food restaurants in countries around the world.

For many people in foreign countries who have never been to the states, this is how they picture the American diet. America already is a nation that some perceive as being overindulged and super-size fast food does nothing to fight the myth. Most Americans are very fortunate with many opportunities that others do not have. We do have a problem with our youth being overweight as well as our adults and fast food has been a major contributor to that problem. The obesity issue is not to be blamed solely on our indulgance in fast food but to those in other countries who don't see the full picture is can be assumed that this is a part of the problem.

America is a melting pot of cultures and tastes in food. We have a huge variety of restaurants, good and bad, in any city or small town in this country. There are even cities in this country that do not allow fast food restaurants. The foreigner who has never been to this country might not be aware of the fine culinary treats that we have to offer. Many of our finer dining establishments aren't owned by major corporations and therefore do not have the money or interest in franchising and making their restaurants into "brands". Many misconceptions about the United States exist and how we eat is just one of the many that are made. For better or for worse, the success of fast food is part of what is American culture. There isn't much that can be done about the ignorant belief that fast food defines American dining. We have so much more to offer.

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