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When you are writing for publication in Internet, you have to write for search engine. Search engine is your first audience, and a very important audience.
If you cannot satisfy the search engine that your article is beneficial to the readers, the search engine will not direct readers to your article or webpage.
How do you write for search engine?
You can use the search engine optimization (SEO) techniques to write articles. Even if you are writing your personal experience, you can make use of SEO techniques, to make your articles visible to readers from all over the world.
The first step is to find out the keywords that search engine understand. You have to tailor the articles with the appropriate keywords.
Google Adwords Keyword Tool[1] is a site for you to find out how readers use search engine.
For example, this article is about SEO techniques. So let us use Google Adwords Keyword Tool to find out what are the important keywords. Let us type in seo to get keyword ideas.
There are 5,000,000 searches worldwide for seo in April 2009, and 49,500 searches for seo optimization worldwide in April 2009, 135,000 searches for search engine optimisation, and 823,000 searches for search engine optimization.
Since search engine optimization occurs much more than search engine optimisation, writing the article in US English makes more sense, not forgetting that five million searches for seo occur in the month of April alone. Since seo is so popular, you have to use seo many times in the article, to show search engine that you are writing an article about seo.
Search engine is a simple reader. Search engine will not reflect on the moral value of the information read. Search engine will count the number of times an important keyword occurs, to judge the value of the article.
In this article, we have determined that seo and search engine optimization are important keywords, we have to use them many times. This is a term known as keyword density. If seo has a keyword density of 1%, meaning seo occurs once in every 100 words, search engine will know deem seo as important keyword.
A keyword density of 3% to 7% is needed to convince search engine of the importance of a single keyword such as seo or long-tailed keywords such as search engine optimization.
At the rate of 3% keyword density for seo and search engine optimization, a 400 words article can contain only 12 seo and 12 search engine optimization. A 4,000
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