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This was an introspective interview I had Early 2008 on why I was personally so passionate about bringing Jericho back and the continued Save Jericho efforts of early 2008. At many levels Jericho really struck viewers at a very family value personal level. Something that sadly is being replaced with reality TV. WELL HERE IT IS!

1. Why Nuts to Nielsen?

The Nuts to Nielsen was an idea that actually snowballed as Season 2 of Jericho progressed. It started early on Season 2 and perked my interest on the whole ratings system. It really started when I started tracking all the online rankings and was fascinated how Popular Jericho was online. Weekly right out of the Gate Jericho was # 1 on Itunes download. It was frequently #1 downloaded and always top 10 at Amazon and Xboxlive as downloads. Then I noted that Jericho was top 8-12 on Tivo for DVR Season Pass. Then I started noticing that when they added back DVR Viewers to the Nielsens Jericho was always top 10-15 and approximately 1.2 to 1.5M viewers added. That's where the whole Nielsen is nuts idea started. The only stat that appeared wrong were Nielsen's. I also just felt all along with the media buzz, press and word of mouth that there was no way that there were not more Jericho viewers.

Then I found the interactive Direct TV what is hot button. I have since learned that this is a live tracking of a very big sample of Direct TV viewers approximate of 30 million. I started tracking Jericho and for big blocks of most episodes it carried #1 or #2. On a few occasions ABC was a distant 3rd, 4th or worse. Yet the next day Nielsen always had Jericho #3 and ABC #2 and it just didn't sit right with the Direc Tv Results. In this time frame I actually started to get mad and once cancellation occurred I was ready to shell Nielsen with Nuts! The Nuts to Nielsen just seemed like a good ring to it. And it also was eye opening that 99.999% of all TV viewers are not counted. That just does not seem right in 2008 that a bigger sampling can't occur.

I want to stress that the campaign to save Jericho's main priority is to write to CBS (Paramount) and Scifi Channel to further chances to have Jericho picked up. I felt that sending Nuts to Nielsen would bring some media attention to the Save Jericho cause and at the same time be part of raising the issue of antiquated ratings at Nielsen and the various issues inherent with Nielsen. To date over the weekend on a few sites combined a modest +- 1,000 pounds were sent

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