Since the explosion of nutritional information on the food labels of practically everything we buy, many of us have become confused by some of the marketing claims that appear on these food labels. Labels making nutrient content claims or health claims are supported by scientific evidence. Other claims fall into the category of structure or function claims which describe what a given food is intended to do to promote health. Structure and function claims are not backed by scientific evidence. At first glance, it can be difficult to tell the difference.
Those of us who make it a habit to choose nutritious foods in a conscious effort to lead a healthy lifestyle often feel we have become something of an expert on the subject. After all, the news media, best selling books and magazine articles galore tell us what to eat, how to eat it and how to put limits on ourselves. It's easy to be led into a mindless following of the health food bandwagon and actually think we are doing something that is good for us.
Eating healthy foods is important, to be sure. Knowing how to separate the hype from the facts is just as important. Here are some foods that may find their way into your own shopping cart but aren't quite what they may appear to be.
* Breakfast Cereal
With all the talk about breakfast being the most important meal of the day, it's easy to get caught up in all the marketing about Brand X and Brand Y on the grocery store cereal shelf. After all, cereal is grain, right? Fiber is important to a healthy diet, right? The label promises to help you lose ten pounds in two weeks. What more could you want? Check the nutrition label on the side of the box before you put that next box of cereal in your shopping cart. Many popular cereals are high in sugar and sodium and supply minimal fiber and essential nutrients. Be a wise comparison shopper and look before you buy.
* Pretzels
They're a great snack idea from the perspective of many health conscious people. Low fat and not too many calories, if you watch the portions. But, the nutritional value of pretzels is practically zilch. The high sodium content can provide a quarter of a person's daily needs. You'll get more bang for your buck if you choose an ounce of nuts instead.
* Muffins
Ah, the whole wheat, berry-filled muffin at the bakery. Sort of reminds you of your childhood in mom's kitchen. Or, at least, the childhood kitchen you wish you had. Today's muffin is now one of those super-sized deals. The calorie and fat count is likely to be four times greater than the standard muffin of just a couple of decades ago. If you add butter, cream cheese or peanut butter to it, you could be looking at a third or more of your daily calorie and fat requirements.
* Frozen Yogurt
Ahh, come on, yogurt is good for you. Your doctor even told you to eat more yogurt. Yogurt is one thing, but frozen yogurt is another beast entirely. Some frozen yogurts contain active cultures, just as a good yogurt does, many others do not. Many frozen yogurts contains as many calories and as much fat as regular ice cream. Don't be fooled into thinking you're eating yogurt when you may really only be eating another empty calorie snack.
* Granola Bars
Nuts and oats with a sprinkling of seeds and dried fruit may sound like a smorgasbord of healthy options, but in many granola bars those healthy ingredients are all cemented together with an unhealthy dose of corn syrup. If you throw in a few chocolate chips on top of that you have yourself the makings of a candy bar.
* Fruit Juice
Even if the label says 100 percent fruit juice there may be additional high fructose corn syrup added. It is not uncommon for fruit juices to contain 38 grams (or more) of sugar in an 8 ounce serving. It's always better to eat your fruit than to drink it.
Nutritious eating can be an enjoyable and beneficial part of maintaining a healthy lifestyle, one that will reward you now and long into the future. Don't be lolled into a false sense of security about the foods you eat. Become a serious student of nutrition labels, not just a casual one, and take control over your food choices. Marketing and advertising are intended to encourage you to make purchases based on desire, not necessarily on common sense.