by Cate Ferguson

Created on: May 14, 2009   Last Updated: May 16, 2009

The Quickest Way to Get Results: Keyword Research and SEO
Keyword Phrases, Exact Matches and Search Engine Optimization

Do you feel as if you need to be a technical genius in order to have the pleasure of seeing your website or blog showing up in the search engines? I used to feel that way and I know it can all seem so overwhelming and confusing at times.

How on earth does an internet entrepreneur survive in what seems to be a really cut throat industry, if they're not really a Guru in the world of marketing?

This is especially true in light of the seemingly ever changing "Google Relevancy and Compliance" climate in which we all operate.

Guess that I've discovered? It's pretty simple really... just give them what they want.

Now I know you were probably expecting some really complex and technical description of what you need to do. Well sorry to disappoint you but I've just learned that we don't need to do complex and technical.

I have just learned what we need to do right now,

I've just been shown how to do it and

How to maximize our results as quickly as possible.

Now this is so much more important than complex and technical right?

I'd love to share with you what I've just been taught because I don't believe in keeping secrets. So, let's begin with your primary or main website or blog and what you need to have in place, to make the search engine "powers that be", nice and happy - I'm talking about Google, Yahoo, MSN and Aol...and that 's just for starters!

I have listed them in the order that you should approach making them happy. This is important because Google sets the context for what a good search engine should list. They will list relevant, unique content that complies with what their readers are looking for. So, Google happiness comes first on your list of priorities.

These are the two things that Google, and all of the other internet search engine powers that be, are looking to do:

1. Provided their readers with relevant, unique, quality content, and

2. Make money from advertising.

These guys are not looking for your money. Scarily, I've heard about some well known Internet Gurus who spend upwards of $200,000 per month on Pay Per Click (PPC) advertising on Google, and can't even get Google to talk to them on the phone! What on earth is happening there? I mean, if that were me (or you) and I'm handing someone that much money every year (on a plate) for advertising I'd be expecting a whole lot more from

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