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network sites.

- Advertising: Internet advertising has proven to be an effective means for businesses to increase traffic to their primary website. Advertising on social media sites allows news organizations to reach audiences that they may not normally reach. Especially with younger web users.
- Webcasts: Setting up a page on the major social networks with webcasts streaming real-time news and information allows visitors to receive newscasts without leaving the site. The site can also be used to give periodical updates on new stories being followed.

- Links: Adding links about newsworthy stories to popular pages within a networking site increases both site visits and web presences. Links also enhance search engine rankings within a specific niche.
- Twittering: Many news organizations have already found the benefits of Twitter. Current users already "tweet" news headlines, attached to a web address. Establishing a network of friends and followers on the site allows the opportunity to broadcast major news stories over a vast network in just 140 characters.
- Pinging: Ping.fm offers a unique service which allows users to create short messages or announcements, and then post them to more than 20 social network sites at once. It also attaches a "tinyurl", which is a shorter version of the standard web address, minimizing the number of characters needed to post the message. This is great for immediate postings to Twitter, and other social networking sites at the same time.

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