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An investment in art is different to an investment in equities or property. Art has an aesthetic value of its own. As an art investor, your purchases or investments will be seen every day. Paintings or sculptures can be prominently placed in your home or business for you and your guests to enjoy.

Your approach to investing in art may vary according to your reasons for becoming an art investor and the funds that are available. One approach is to buy works of established artist. This is a relatively safe route as the art is almost certain to gain in value. Buying works of unknown artists is an alternative strategy involving a much higher risk but potentially huge returns. Investment in unknown artists can be a very effective strategy at times.

Art is subject to fads and fashions. Today's highly acclaimed artist may fall out of favour tomorrow whilst the works of a total unknown could be worth millions in years to come. Major art collectors are able to influence the fortunes of an artist simply by adding their works to their collections. Whatever Saatchi buys turns to gold.

LS Lowry remained unknown for most of his life. At the age of seventy he was 'discovered' and became immensely popular. The price of his paintings went through the roof. Lowry was rather bitter about this late recognition.

There are two secrets to investing in art. The first is to learn about art, to gain an understanding of the trends and schools. Read about art and art history. Devote time to explore the art world. Once you have acquired some knowledge and understanding, it is time to decide what you like. You will live with your choices for many years. There is something not quite right when an art collection locked away in a vault.

As you begin your adventure into the art world, your understanding of what you like will improve. You will learn to distinguish between art that has depth and art that gets stale. Great art remains fresh and inspiring long after you have paid the price.

The choices you make to build your collection will depend on the funds available for investment. A Picasso or Chagall original is generally reserved for the super rich, but their etchings may be much more affordable. Buying works by the known masters is an almost guaranteed investment. The value will increase over time and you will be able to sell these pieces with ease.

Works by little known artists present a slightly different problem. They sell for low prices but have the potential for massive growth

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