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Determining newsworthiness: What makes something news?

by Rachelle de Bretagne

Professional journalism covers all areas and events which touch lives. One of the dilemmas faced by editorial staff is deciding which stories or articles are newsworthy. One needs to look into the industry of selling magazines or newspapers to understand the significance. As a basic premise as to what makes newsworthy journalism, the readership will be one of the first considerations, as all newspapers and magazines need revenue, and indeed depend upon it. Therefore one can assume that newsworthy means encompassing items which readers will pay for and expect from their chosen publication.

*Human Interest.
*Timely events.
*Variety or novelty items.
*Celebrities and names.
*Geographical work.
*Global conflict.
*Local conflict.
*Relevance to reader's lifestyle.

Human interest.

At all levels of intellect, human interest stories are those which capture the imagination of the readership. These are always acceptable items and newsworthy, since they add a touch of humanity to an otherwise bland landscape. People want to read about individuals who do things which go beyond the norm, and also those whose stories are inspirational and uplifting.

Timely events.

Whether an event is a simple anniversary of an event or significant date on the calendar, timely events top all other kinds of journalism. Journalists have to think their work out in advance. In the cold of early Spring, the stories they work on will be for placement in items which may be forward planned for the Summer. Timely events can include seasonal journalism. For those journalists who work to tight deadlines, the newsworthy stories will be those which reach the editor in time to still be exclusive. In the newspaper industry this puts tight constraints on journalists who are willing to go the extra mile to get a story, though not all timely events are those which happen on the spur of the moment. What makes a timely event newsworthy is being able to cover a story from an original perspective, and one which hits the target audience at the right time.

Variety and novel items.

Intermingled with serious news, those items which use satirical writing are often very newsworthy. They create a stimulus for readers who delight in seeing a very different perspective. Novelty items of news can include the unusual. Events worldwide can capture the imagination of readers and novelty items are a popular form of journalism which have a timeless value as a news item. For example, strange occurrences make a great filler for magazines and newspapers. These quirky items make light reading and are used to keep the reader amused and delighted. What makes them newsworthy is their uniqueness and the approach used by the journalist.

Celebrities and names.

Magazines such as Hello depend upon the popular need of the public to know about the lives of celebrities. These are hot news items, and the competition among editions is fierce. The editorial work needed to accompany photographs is of vital importance to give substance to items which concern celebrity lives and issues. What makes them newsworthy is that they are a popular reading genre among the public in general. Although tackled in different ways depending upon the publication, celebrity commentary increases circulation and is thus a valuable asset to a magazine.

Geographical work.

In every region throughout the world, geographical pieces are of interest. What makes these newsworthy is that the public want to know about their region. These are also newsworthy from the point of view of tourism, ecology and the evolution of a region in different aspects, keeping the readership informed. For example, even though an item may just be about a new road structure or the introduction of wells into a dry area, people want to be up to date with news which tells them about what is happening in particular parts of the world.

Global conflict.

Global conflict is of interest to the public. One only has to switch on the news or to see the viewer figures to see that the public have an interest in being informed on global issues. What makes these newsworthy is that the world is shrinking. What happens in one part of the world may have great impact on another.

Local conflict.

As opposed to global conflict, residents in a particular area will want to keep up with news which affects their lives. Local conflicts attract readers, because they wish to be informed about the progress being made with issues in their locality. Coverage of these issues is vital and extremely newsworthy simply because the public have a need to be informed.

Relevance to reader's lifestyle.

From women's magazines right through the spectrum to magazines on computers and technology, the readership want to glean satisfaction from their magazine or chosen newspaper. What makes this kind of journalism newsworthy is that it is geared towards the readership, offering them a better alternative than other magazines or journals. Readers want to know about new things. Many magazines are planned months in advance, although the work within those magazines still needs to be up to date and relevant to the readership. The planning stages of magazine work include an enormous amount of planning, and what makes one article stand out against others is the writer's ability to cover the story in an enlightening and original manner.

The journalism which touches lives, no matter in which walk of life, becomes newsworthy if it attracts more readers. There are only a certain amount of subjects, although when you consider the scope of journalistic approach, what happens is that those mundane items which affect lives can be presented in a way which attracts readers and keeps them informed.

Helium, Inc.
200 Brickstone Square Andover, MA 01810 USA