It is a basic tenet of Search Engine Optimization (SEO) that you want to render your website easily found by search engines such as Google, Yahoo, and MSN. One way to do this is through the use of keywords. Key words are the kind of words web surfers might use if they were looking for your web page. For instance, if your potential customers were looking to buy poetry books, it would probably not be a good idea to have your web page chock full of words like "limericks" and "ditties." In fact, it would be a bad idea for two reasons. One, your poetry book buyers would never find you and two, the people who really do want limericks and ditties are not going to be amused when they find you don't actually have any.
There are two basic ways to use Google AdWords keywords tool. The first is to write a descriptive phrase for whatever it is you are trying to do. For instance, suppose I am trying to market poetry on-line. Then I go to the Google AdWords keyword tool, type in code that they use to screen out robots, and then type my phrase "market poetry on-line" into the text-box. Then I press the Get keyword ideas button. I scroll down to look at the results.
You see the problem is that any phrase I might dream up may or may not be the phrase that people who buy poetry books are using to find me. What the keyword tool does is to help create a meeting of the minds between me and the people who might want to buy my stuff.
My query shows that millions of people where looking for the word "poems" locally in my country and even globally in every country. However, experience shows that trying to get to the top of the heap of people using the single word "poems" as a keyword on their web pages is a daunting and unlikely enterprise. Unless the word you are using is rarely used or unless you made it up on the spot, you are not likely to be able to commandeer it and show up in the first 10 entries of a Google search.
Let's assume we are going to target the US market for our poetry book. So we will concentrate on the Local column. Note that if you click on the header of the column the order of the results changes. So you can see the most used search terms and the least used search terms. We want the most used so click on the Local Search Volume header until the largest numbers appear at the top.
Some phrases like "analysis market" are not relevant to what we are trying to do. However it appears that a lot of people like "love poems" and even "friendship poems."
If your book contains such poems then we should play that fact up. We might well be able to corner the market on say "love and friend ship poems." We might be able to construct an SEO strategy to make us first in that market and to appear in the first 10 entries. By the way, if you are actually trying to corner that market I would recommend that you concentrate on the exact wording first.
In other words, do the Google search on "love and friendship poems" with the quotes included. Without the quotes you could get pages having to do with love of pets or friendship with trees or even something less likely. There will be hundreds of thousands of pages listed and most won't be relevant to you. Climb the little hill first to see if you are going in the right direction. When I do the strict quoted search I see fewer than 5,000 entries. Anyone who is trying hard can climb the top of that hill.
So, let's create a web page with "love and friendship poems" repeated 100,000 times. Right? Wrong! Google tends to frown on that and out of 5000 entries, that might put you at 5,001. Honesty is the best policy. If, as we have asserted, the book contains a plethora of love and friendship poems then you should have no trouble composing a page that contains not just the words love and friendship but also synonyms such as affection and related or relatable concepts such as devotion and fealty. If you have any photos or images on the page then their alt and title tags should relate to the themes love and friendship.
Finally, in your web page header you should include the phrase "love and friendship" in the description and keyword meta tags. If you don't know what meta tags are, you've got some homework to do before you create your web page.
If you want to create a paid for campaign using the keywords that you choose from this page, Google allows that. Once you have that web page constructed and published on the Internet, you will be ready to see how Google views the way you have used keywords on your page.
On the Google AdWords keywords tool page, choose the Website content radio button. Type or paste your website in the space provided. Then push the Get Keyword Ideas button. Google will do analysis for words and phrases it finds on your page. It will churn out related words and phrases and well as they ones you used and show the popularity of each. Again use the header columns to order the results. As expected "love poem" and variations on it rank high. Romantic poems and friendship poems also rank high.
"Romantic poems" is something I hadn't noticed before so maybe I should work that phrase into the page in appropriate spots. "Love quotes" and "love poetry" seem to rank right up there so maybe the page should be more about love and less about friendship.
If a phrase that you are using does not seem to be generating many hits, consider replacing it with one that does or just getting rid of it all together. For instance in my search the phrases "love you" "poems for" and "poems about" all rate lower than the phrases I have already talked about so I would either replace them or loose them altogether.
And again, Google allows you to add to or remove keywords from a paid ad campaign.