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It is a basic tenet of Search Engine Optimization (SEO) that you want to render your website easily found by search engines such as Google, Yahoo, and MSN. One way to do this is through the use of keywords. Key words are the kind of words web surfers might use if they were looking for your web page. For instance, if your potential customers were looking to buy poetry books, it would probably not be a good idea to have your web page chock full of words like "limericks" and "ditties." In fact, it would be a bad idea for two reasons. One, your poetry book buyers would never find you and two, the people who really do want limericks and ditties are not going to be amused when they find you don't actually have any.

There are two basic ways to use Google AdWords keywords tool. The first is to write a descriptive phrase for whatever it is you are trying to do. For instance, suppose I am trying to market poetry on-line. Then I go to the Google AdWords keyword tool, type in code that they use to screen out robots, and then type my phrase "market poetry on-line" into the text-box. Then I press the Get keyword ideas button. I scroll down to look at the results.

You see the problem is that any phrase I might dream up may or may not be the phrase that people who buy poetry books are using to find me. What the keyword tool does is to help create a meeting of the minds between me and the people who might want to buy my stuff.

My query shows that millions of people where looking for the word "poems" locally in my country and even globally in every country. However, experience shows that trying to get to the top of the heap of people using the single word "poems" as a keyword on their web pages is a daunting and unlikely enterprise. Unless the word you are using is rarely used or unless you made it up on the spot, you are not likely to be able to commandeer it and show up in the first 10 entries of a Google search.

Let's assume we are going to target the US market for our poetry book. So we will concentrate on the Local column. Note that if you click on the header of the column the order of the results changes. So you can see the most used search terms and the least used search terms. We want the most used so click on the Local Search Volume header until the largest numbers appear at the top.

Some phrases like "analysis market" are not relevant to what we are trying to do. However it appears that a lot of people like "love poems" and even "friendship poems."

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