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a La Tienda Grande"; but I care a great deal that they care enough to greet every single shopper who walks through the door. And, more importantly, as we inculcate and nourish our values, I hope our associates will begin to expect it and reinforce the expectation among themselves.

And the fundamentals on which we build our business transcend culture, because they are built into our systems at the Divine Factory. We cherish honesty, plain-dealing, both fairness and equity. We trust that our people can trust and remain trustworthy. We trust that our people will not compete with one another; we expect they will collaborate while the whole enterprise learns to loathe our biggest business rival. We expect each person will play his role and support his partners and peers in theirs. I don't think that any of these fundamental human values comes with a cultural contingency. I think all of our associates can embrace the idea "yu thng v chm sc cho nhau v du khch ca chng ti," love and care for one another and our visitors.

THE BOTTOM LINE

When our workforce really does measure-up against the paradigm of diversity, I confidently expect we will see it fulfill its promise with interest. In the meantime, I recommend we dedicate our efforts to making our employee rosters match the pictures of our communities.

Learn more about this author, Trystan Forbes.
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