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all the while it is the only provider for the people anyways. This would give it the appeal of brainwashing, embedding itself as a father figure, or as a god, amongst the people aboard. How do the people aboard the station view the advertisement? Is it really advertisement when it does not serve the purpose of promoting a product or brand name? No, there is no means for a boycott to work since they alone provide everything, so advertisement serves a different purpose. In Wall-E, advertisement serves to show control over the masses. The effect is similar to the film, "The Fifth Element", where corporations have become so large they are implemented into the government and advertise everywhere. They act as a sign of power, as an inescapable force that watches and decides every move for you.

The next aspect of Wall-E is its role as a child's romance film. Wall-E, an assumedly male character, runs into the robot Eve early on in the film. Eve plays the female role, opposing Wall-E's roguish nature with a systematic, machine governed attitude. Wall-E shows her how to break from her protocol and act human. Wall-E would follow Eve around, much like a boy with a crush on the most popular girl in school. While Eve was not a popular girl, she was a far more advanced robot than Wall-E, and superior to him in all aspects, which may as well have represented popularity. What brings Eve to acknowledge Wall-E is his relentless care and interest in her. She starts protecting him from harm on board the station, a sort of reverse role to the normal scenario where the male protects the female from harm.

Whenever an "intimate" moment arises in the film, a euphemistic version of what should occur takes place. When Wall-E seeks to hold Eve's hand, as he witnessed in the musical he watched religiously, her hand would be inaccessible to him. Wall-E considered holding Eve's hand the pinnacle of intimacy, which even rises above the bolt of static Eve jolts him with near the end of the film. The jolt, which is a euphemism on a kiss, brings Wall-E back to life in the only way a G rated film with robots could muster. In its own right, this scene is the inverse of modern love stories. A modern love film would have a more aggressive love scene, nowadays as far as to include sex to appropriately match society's lack of morals. The connection between Wall-E and Eve has taken romance actions back to the 1950's where a kiss would be the most aggressive form of affection. The hand hold is the most

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