by Stephen Colborne

Created on: April 17, 2009   Last Updated: April 18, 2009

In these challenging economic times,the best way forward for any business is to increase the quality of the product or service. As the economic recession takes hold, people are looking for the best value their hard earned cash will buy them. As a salon, the business owner must realise that although people still need to have their hair done,for instance cutting and styling,the public now have an array of home products that compete with the salon. This is where service excellence is put to the test.

Here are some practical and useful pointers on how to maximise the salon income whilst ensuring the customers every need is met and more.

1-The customers initial impression is vital. A clean and organised environment is imperative. Spend all you can on decorating and keeping equipment updated. Fresh flowers are always welcoming. Greet the client immediately,seat them comfortably and offer refreshments. Feeling welcome is important to us all.

2-Try always to run to schedule. We all have busy lives and don't appreciate waiting. Don't squeeze in extra customers,this is annoying to someone who has booked in advance,and will not lead to client loyalty.

3-Make the wash experience as pleasant as possible. This is one of the biggest pleasures or disasters of the visit. Ensure a comfortable basin and train staff well in the art of washing and massaging.

4-Keep comprehensive records. All the contact details of the client matter. Ensure they have all of your details too. Accurate chemical service details ensure sustainable results. The customer notices more than you think!

5-Branding is vital. Let the client see that you have spent money on business cards. Image is everything. You are in a visually driven business. The client will project outcome based on your marketing.

6-Your skills must be as updated as possible. Stay abreast of trends and technology. Motivated staff will mean a productive salon. Use your initiative to ensure this.

7-Small things count.Lighting is vital. Nobody wants their flaws,especially wrinkles, highlighted. The seat must be as comfortable as can be,some visits last hours. Use air fresheners to mask chemical smells.

8-Spend on quality products,the results speak for themselves. Spend more on refreshments,this leaves a lasting impression.

9-Reward loyalty. Offer discounts or free home products to big spenders and regulars. Have a service improvement questionnaire,people want their input to be valued,and you will see what people want.

10-There is no recommendation like word of mouth. It is your best advertising tool,so ensure every client leaves feeling completely satisfied.

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