by Joseph Saronge

Created on: April 16, 2009   Last Updated: April 18, 2009

Obama will get Auto-makers to produce a high mileage hybrid cars

The auto makers are running out of options and they need to reform if they are to survive and compete effectively.

It is a make or break for them. Adjust to the changes that is sweeping the auto- industry worldwide or be left behind. In other words drastic changes have to be made or be left to die.

With President Barack Obama's commitment for support and assistance to re-tool, there is a glimmer of hope that the auto makers may realize that there is little room for fuel guzzling cars and more so the high carbon emitting cars.

The world in which we live in today is faced with new challenges and only the new and competitive auto industries that embrace new technology will emerge winners as the race for next generation cars and greener technologies continue.

The auto makers know that they have to change course, and that although their future look bleak, they can transform and be once again leaders in the auto production.

The whole idea behind Obama's plan circles around green technology and decrease in oil consumption. He too has proposed incentives that will allow individuals to keep cars during these hard economic times.

While we are still grappling with what to do next, the Indians have come up with their Tata Nano, the world's smallest and the least expensive of all cars. the Germans on the other side of the world have come up with the Volkswagen with a 50 mile to a gallon, a feet we have not achieved.

America cannot lag behind other nations that is why an ultimatum for auto industry reforms by the Obama is not far fetched.

Trimming of labor costs, making high quality vehicles and embracing green technologies among others may save the auto industry in the long run. However, many have questioned whether lay-offs is the best means to restructure companies.

Claims by auto-industry that unfair competition has led to their downfall does not hold allot of water. Take an easy example if you had a Honda which is a Japanese car and had to change a front lights it will take you a minute. Try it in a Buick skylark and you will realise how much time you will have to consume just to change a simple thing as a bulb.

Those of you who drive know very well that mass production affected quality of cars and as a result, durability remains one of the problems that the auto industry has to address as well. They should embrase change before change can change them. They must not be allowed to trudge behind other smaller nations.

They too need to address as a first priority emphasis on track and high gas prices, lavish health and retirement benefits and not forgetting over generous contracts that have plagued the industry for years. If the necessary reforms by Obama are taken then we might avoid seeing future white elephant in the auto industries that we know today.

Obama is most likely to get the automakers produce the hybrid cars since he has in the past indicated that the auto industry is "too big to fail". It will affect many if allowed to go under.It is for the many reasons that the President would not let the many GM , Chrysler and Ford to be moribund companies.

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