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Brand building using social networks and Web 2.0 tools

by Jose Damaso Ramon

Created on: April 16, 2009

Me 2.0 Branding For Success Is web 2.0 to build personal brands.

Me 2.0 Build a Powerful Brand To Achieve Career Success is a Handbook for surviving and thriving in the digital era and has been published by Kaplan Publishing. Me 2.0
is available since the 8th of April 2009. Me 2.0 is web 2.0 to brand individuals.

About the author: Me 2.0 Build a Powerful Brand To Achieve Career Success

Dan Schawbel at 25 has branded himself as a Social Media Specialist for a world leading technology company: EMC Corporation. Dan has been featured in The New York Times, The Wall Street Journal, Business week, Entrepreneur, Fast Company, ABC News, The Boston Globe, he has 8 years of Marketing experience working for companies like EMC Corporation, Reebok, Lycos, LoJack, and TechTarget.

Dan is a featured contributor to Mashable, and LifeHack.org and a top ten blogger. He has interviewed more than 100 celebrities and successful business people around the world.

He is the author of Blogging your Brand a complete guide to your success which you can download courtesy of Dan Schawbel by Clicking Here.

This handbook for surviving and thriving in digital times is an effective 4 step process for discovering, creating, communicating and maintaining a personal brand. Personal branding is the way we market ourselves to others. Me 2.0 is an expert insight on how to position individuals using blogs, social networks and pod casting. How to use Social Media Tools for personal empowerment, confidence building and how to attract jobs by professional networking. Strategies for creating online and offline presence for personal and career promotion. The message is you have to become the commander of your career.

Great companies are made out of teams which performance varies widely. These teams perform depending on managers who play a significant role in creating an environment for individuals to thrive in their careers by using their best selves and leveraging individual passions and unique strengths. Great companies are build by great achievers whose motivation is goal oriented and action powered. Both managers and employees, must brand themselves as achievers and action takers in such a way that individual goals and dreams are taken to a higher level by highly motivated, target oriented action.

These are trying times with changing business practices and uncertain future. So it is refreshing to have practical advice on personal branding from an authority on the matter. The crisis is an opportunity to build

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