Why the Internet is killing print journalism

19 of 26

by Maxwell Payne

Created on: April 15, 2009

Reasons why the internet is killing print journalism.

Unlike the movie and music industries which can and have begun to evolve their business models in response to the impact of the internet on media, the print journalism industry is on it's way to becoming a thing of the past.

Advertising revenue.

It is no secret that the main part of the business model for print journalism has always revolved around advertising dollars. If a newspaper or magazine can't sell ad space in their print editions, they will lose a lot of their revenue.

Advertisers have been flocking to the online world of journalism and writing because the audience online continues to grow. In addition to this, it can often be less expensive to advertise extensively online; reaching potentially many more people than with traditional print advertising.

Plus with programs such a Google Ads, advertisers can be assured that many of their ads will align well with relevant content, putting their services and products in front of people who may be interested specifically in what they are selling.

More writers with more skills.

The print journalism world has often been one that required a degree in journalism, some connections, and a lot of luck. Rejections were all too common for writers looking to break into the writing world, but with the internet that has all changed.

Thousands of writers from all different backgrounds can now write on any topic and reach millions of readers. All without needing to be hired by a magazine or journal, having an editor, or signing a publishing contract.

'Professional' journalists have often cried no fair on how the internet and its vast sea of available writers are destroying their livelihoods. Perhaps there is just a fear that now that the rigid gates that kept most writers out of mass media are falling down, these journalists now have to compete with a wide variety of writers.
The internet has leveled the playing field, giving talented writers a chance to showcase their work, get paid, and get read. Established journalists and writers will need to adapt in order to stay relevant and continue getting paychecks.