by Lou Belcher

Created on: April 09, 2009   Last Updated: June 13, 2009

How to keep a loyal customer base.

All businesses rely on their customers for their success. Therefore, it is important to keep your customers happy and loyal. Here are some ways to ensure a loyal customer base:

1. Customers become loyal because you give them a reason to be loyal. Have you made your customers happy lately? Do you even consider making your customers happy? Their happiness should be a top priority of yours. It's no wonder that many businesses have difficulty keeping loyal customers. Unfortunately, businesses have started to think in terms of sales rather than customer happiness. If they thought more about keeping their customers happy, the bottom line would take care of itself.

2. If you just can't turn on full-blown happiness for your customers, most customers would settle for a little customer service. Customers are crying out for customer service these days. What does this mean? They are tired of being treated as if their opinions don't matter. They are tired of businesses ignoring their suggestions for improvements to their businesses. And they are certainly tired of being put on hold or being told to punch this number or that in order to get through to a human being. So, if you're the one to take the opinions and suggestions of your customers seriously, you'll find that you have a group of loyal customers.

3. Don't let a customer go away angry. As a business owner, there's no way to predict the ramifications of letting a customer leave your business in a bad mood and angry at you. You'll probably not only lose that customer, you'll also lose whoever he happens to tell about his unhappiness. Some may give you another chance, but they'll be wary.

4. No customer is an island. All customers, if treated right, lead to other customers. Take some time to build loyalty in your customers and they will lead to other loyal customers. After providing service, have your customer fill in a customer satisfaction survey. Pay attention to the answers and suggestions they give on the survey. Implement the suggestions that will be helpful to your business and thank your customers for the suggestions.

5. Provide discounts or special deals to returning customers to make them understand how much you value their return business.

6. Provide your customers with information for free. Other businesses sell a product or service and that's the end of their relationship with the customer. Go beyond the usual. Write an informative pamphlet or newsletter that gives your customers something extra. Don't go heavy on the advertisements with it. Rather give it truly as a service to your customers. It will increase customer loyalty when they realize that you want to give them a little extra value with no strings attached.

Many businesses today are out to rake in the money without putting much effort into customer service. Those who change this attitude will keep a loyal customer base.

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