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INTRODUCTION

Why is it important for any business to have a web site? No one needed web site in past and many businesses today are still run successfully and profitable without having or needing a web site? So what is the big talk all about?

While the above statement still stands true for majority of it and having the web site is not a life or death matter when it comes to any business, times are changing and having the web site is pretty much becoming the essential component of any business just as same as having the phone or fax number where customers can reach you.

WHY YOU NEED A WEB SITE

Here are some reasons why you want to have a web site for your business.

-Constant Advertising

Web site operates and is visible 24 hours a day 365 days a year. A web site does not need to close off at the end of the business day, take a weekend off, ask for vacation or take a sick day. So to be to the point, a web site is an advertising tool that will bring your business in front of potential customer's eyes regardless if your store is open or not.

- Convenience for Your Clients

A web site is convenient way for existing or potential client to explore and gather the information on products they need without need to visit the physical premises of the business.

Many people like this convenience since it saves them time. A potential customer can visit ten, twenty or fifty web sites, do their research and make decision where to buy without ever needing to get out of their chair. They can search for the more specific product to suit their needs, compare multiple vendors for same product, research alternatives and more. A purchase research and fact finding project that would take days had the customer had to visit each physical location, can now be easily accomplished in matter of hours.

Some people dislike direct pressure they perceive of being target of when they visit brick and mortar store. They have to talk to a sales person and may be pressured into purchasing something or may feel guilty of taking to much time from the sales person helping them. The would be buyer however is still not ready to purchase and needs more time to do their research without the pressure from the sales person or the guilt of wasting the salesperson's time without purchasing anything.

Many people work or are occupied during the regular business hours and cannot afford to visit the physical store or business they are considering buying the product or service from. A web site will allow them to research for

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