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If you are searching for opportunities to get PR coverage for your new business, there are many ways to get them free of charge! As a new business, you do not always have the freedom of a large marketing budget. In spite of your limited resources, here are some tips to help you get local PR coverage for your new business.

1. Host an Open House - When you start your new business, you want people to know who you are. Getting local PR coverage is fairly simple when you host an open house. Invite potential clients (after all this is how your business will grow) but be sure to invite local and regional news editors.

2. Volunteer Project - Contact your local Lions Club, Rotary Club or other local service organization and find out what projects in town need volunteers. Once you have identified a project get your staff members involved. Issue a press release when the project is completed bragging about your accomplishments.

3. Recognition - Each time you bring on a new staff member, issue a press release. Highlight their previous experience. Highlight previous accomplishments. This is very effective if the new member is from the local community.

4. Award a Community Member - Every community has key figures. Identify a key figure in the local community and provide recognition. Perhaps someone who has done a lot of work for the local community - - "Local Unsung Hero Award" or similar award. Make it an annual event. This is the perfect way to get local PR coverage for your new business.

5. Donations - Every business needs to be a good neighbor. If you are making donations to local charities make a big deal about it. For pennies you can have over-sized checks made for presentation. Invite members of the press to cover the donation.

Summary

As a new business, getting your name out means that people will turn to you for their needs. Making sure that you get plenty of local PR coverage for your new business is the secret to success. Getting local PR coverage does not have to be expensive. These five tips will help you get all the coverage you need.

There are many creative ways that you can explore for getting local PR coverage for your new business. Look around your community and find out what the most successful businesses are doing. High visibility is the best way to ensure that your new business will thrive in your local community and beyond. Be a good neighbor.

Learn more about this author, Doreen Martel.
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