by Brenda Keener

Created on: March 24, 2009   Last Updated: March 31, 2009

One of the biggest challenges faced by online consumer electronics stores is the need for research that most consumers have. Many visit a site only momentarily, only to leave it to do research, and never return.

A new company based out of India has developed a patent pending technology designed to solve this problem.

The team at Wisdom Tap has leapfrogged any other Internet SEO/SEM company in the marketplace by creating a patent pending engine called Wisdom Rank that crawls the very best discussion forums, social media content, and blog sites to find relevant data on each and every product sold. Each product is given a Wisdom Rank - this correlates the best of consumer input available on the web so that visitors to a retail site no longer have to leave to do research. Based on XML technology, Wisdom Rank is not available anywhere else.

Each social networking, online review site, and blog site is first crawled, then the data is sorted and analyzed according to relevancy, domain expertise, and recency.

What does this mean? It means retail sites no longer lose visitors when they leave to do research. When site visitors leave your site, the chances they are going to return are greatly diminished. Chances are that they are going to purchase from the site that gives them the most data upfront. Data from one of India's largest Internet shopping portals shows that Wisdom Rank increased sales from between 60-70% month to month. This is significant in today's marketplace!

It also means that more visitors will be attracted to retail sites using Wisdom Tap's engine - increasing site rank and more importantly - number of site visitors.

By using this content, online consumer electronics retailers can increase online conversions, and:

1) Provide their end customers with the best information available to make a buying decision

2) Help their customers decide how to select a product- based on how they will use it, or on particular features, or both

3) Increase site SEO, thanks to the keyword rich content that is now easily integrated into their existing site

4) Instant On technology allows reviews to appear on the site BEFORE site customers write them

5) Tap the web for the most information rich content, from the web's best experts and locations

If you are a retail consumer site manager and looking to increase YOUR sales - check out http://services.wisdomtap.com/, or www.wisdomtap.com .

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