by Feed your head with a play by Pamela Olson

Created on: March 15, 2009

The Content Giveth

Google changed the Internet business when Google decided they didn't want to kill that goose laying those golden eggs.

The president of the Association of American Publishers, Patricia S. Schroeder, told New York magazine that she personally loved Google for search. Then she said, "But someone has to pay for the content so there's something to search for. I say to Google, let's make a deal. Let's share, boys, come on let's share! You don't have to be so greedy." A publisher's lawsuit against Google pointed out this commercial entity, Google, used other's content to "increase user traffic to its site, which thus enables it to increase the price it charges its advertisers."

This allegation of Google Greed was embarrassing to Google. Google was founded in 1998 with the formal philosophy that "You can make money without doing evil." Another Google formal philosophy is "More Data Is Better Data." Google's informal motto, "Don't Be Evil," originated a year later in 1999 when Google, for the first time ever, began hiring non-engineers. Existing Googlers were concerned with that, especially at the hiring of MBA's. Google engineer Amit Patel wrote Don't Be Evil in typical neat engineer writing on a white board in the only conference room at Google. There employees and visitors all constantly saw it.

As Google grew, a Human Resources Department developed and Google engineer Paul Buchheit succeeded in getting Don't Be Evil added to Google's list of corporate values. In 2001, the two computer scientist founders of Google, Page and Brin brought into Google as its CEO, Eric Schmidt. Schmidt is also a computer scientist with his Ph.D. from University of California, Berkeley. Larry Page, Sergey Brin and their company Google, continue to favor engineering over business. By November 2007, that philosophy took Google to a value of $225 billion.

A prolonged period of academic fraternization tends to saturate one with the optimistic thought that any problem can be solved. Design and build a suitable system and anything can be accomplished. That means academia is both a provocateur and a friendly ally. People anywhere more often than not gravitate towards choice. As provocateurs themselves, Google knew that The User Giveth Its Content and The User Could Taketh Its Content. With Google's AdSense revenue-sharing, people had a choice to be paid for their content by their new friendly ally Google.

Those simple Google Text Ads, linked to the content of the search, placed

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