by Dagny Roth

Created on: March 06, 2009

Event Marketing and Promotional Work; a terrific part time job. As a mother and business owner in the promotions industry; I am sharing this resource for college students and stay at home moms. If you are looking for extra work on the weekends, part time or to supplement your income; this is a terrific way to earn legitimate money. This is not a scam. It is not MLM marketing, selling cosmetics or working from home. This is a serious industry most people don't know about or haven't stumbled upon but is a terrific way to make good solid income. I know many people who work promotions full time for a living. It all depends on your flexibility and how much money you are interested in earning. Many of these events take place on the weekends so if you have a job already and need part time work it's great.

What is Event Marketing and Promotions?

Have you ever seen people at the state fairs handing out free stuff or asking you to sign up to win a free prize promoting something? Most likely that is a promotion. Ever gone to the grocery store and someone was set up with a table asking you to either sample something or showing you a demonstration? This is also a promotion. The staff who work these events are called "Brand Ambassadors" and are just that...promoting a brand. There are many different types of events and promotions which I will list.

Standard Event Marketing: Typically at any type of event you will have companies who hire you to promote their products. This can be anything from signing people up, getting them to participate in some activity or simpling handing out freebies to drive brand awareness. These usually take place at events such as: fairs, festivals, bars, nightclubs, malls, sporting events, concerts, etc. Many times the hiring companies are looking for very specific demographics depending on the brand. For example; a nightclub promotion promoting an alcoholic beverage would be looking for young attractive college age females potentially to wear sexier outfits. Whereas a Starbucks promotion is looking for an average person to hand out samples of coffee. A sports promotion for ESPN would be looking for sporty, athletic individuals. They all vary but the one bottom line is they do prefer generally a more clean cut individual ie: no facial piercings, highly obtrusive visible tattoos, etc. Pay for this type of work depends on the agency but the average is between $15-$20/hr. To promote alcohol or tobacco events the pay is usually much higher like $20-$35/hr.

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