by M. J. Joachim

Created on: March 01, 2009

Helium's Business Strategy

Helium is a webhost for freelance writers offering opportunity, earnings, and exposure. Through research, good customer service, and individual recognition, http://www.helium.com/ attracts quality writers to its site. In addition, publishers have a vast supply of articles at their disposal. Helium also makes money by using resources wisely, professional marketing, and generating ad revenue.

Research

Helium has taken the guess work out of professional writing. They supply a wide range of topics to freelancers. Helium's research team finds out what people want to read on line. Because of their efforts, writers can submit material that is needed on the internet.

Titles are generated daily on helium.com. Every writer has a "My Helium" page that informs them of information which needs to be published. Included on this page is another block that specifically states: "These channels need your articles Now!" The resources available to writers make it easier for freelancers to spend more time generating articles, and less time figuring out what to write.

Helium also has a debate section on the same page. Debates are usually hot topics that promote discussion. People love engaging in pros and cons. Debates are a great way for writers to express their opinions, and interact with others in the community.

Customer Service

A positive environment is critical for success. It doesn't matter if you are selling hotdogs, or multi-billion dollar resorts. Good customer service is required to earn the best results. Helium has many customers, all who seem to keep coming back for more.

Writers enjoy using the site because they get recognition and feedback. There are plenty of resources available to ask questions and resolve issues. The staff is friendly and knowledgeable. Problems are dealt with in a quick and reassuring manner.

While Helium is adept at overcoming obstacles for writers, it also recognizes and rewards their success. The chat boards are filled with helpful suggestions, pats on the back, and good wishes. Combine this with being a featured writer, earning wages, and having a noted "star" system. Customer service at Helium is nothing less than excellent.

Publishers enjoy working with Helium. They continuously request articles through Helium's Marketplace, and they also make stock purchases. The system allows for anonymity and speedy turn around. It is a great place for publishers to discover new authors, find wonderful content, and meet deadlines.

Business Strategy and Marketing

Helium markets itself well. They communicate with writers, publishers, and business associates. They have expanded their platform by networking with http://www.linkedin.com/, and http://www.facebook.com/. These sites continuously promote Helium's product.

Ad revenue is generated from Google. The company has also partnered with several non-profit and charity organizations, journalism institutions, and even radio stations. Some of these groups hold contests. They offer prestigious awards that enhance individual portfolios of writers on the site.

Helium makes money the old fashioned way. They work hard to promote an excellent product. They get repeat business from writers, publishers, advertisers, and associates.

Helium is friendly, knowledgeable, and inviting. The site is easy to navigate, with more than enough resources and learning opportunities. They encourage a positive atmosphere, allowing writers as young at 13 to submit quality content. Smart business tactics drive traffic to the site. Good people keep them there.

Learn more about this author, M. J. Joachim.
Click here to send this author comments or questions.