by Jenny Spinner

Created on: February 27, 2009

Now it's time to market your small business.

As you know there are a lot of things you can do to increase your sales, specially if your business is an online one.

Let's start with the website. How can you increase the sales with marketing here? The first thing you must use is an auto responder. This thing will ask for your user's email address and then you can email them as long as they are subscribed. This is probably the best way to market anything since research shows that 80% of people who use email already purchased something by email. Aweber is probably the best one followed by Get Response. Both offer trials and tries so you can see how they workand then pick the one that you love the most. After that it's time to start to capture the emails. You must place a email box on your website and then the user will enter the address on it and hit the subscribe button.

The only problem is: How to make the user subscribe?

The first thing you must do is to give him a reason strong enough to do it.

Offering the user free stuff is the best way to get anything from him, such as the email address. When you tell the user that if he subscribes to the list, he will get a free pdf with useful information he won't get on the website, you can be sure he will immediately think about it.

Another great way to do it is to offer keys for software that you need to buy. This works the best when you are a software company. Imagine that you offer one particular software, maybe one the user can choose from and he subscribes, this will have the highest conversion rate of all.

Finally you can give the user a lot of useful information just by email regurlarly like you expert opinion for something, just like reviews to important products like software and other important things. You can be sure the conversion rates will be the highest!

Why is email the best marketing tool for any business?

As you can see every important website is using this marketing strategy to get more sales.

Email is something everyone has, everyone uses it daily, most people must use it almost in real time and with the email is just not like the social networks messages that you will ignore most of the times. Here you can almost ensure that everyone will read your message. And once you get their email addresses you can sell them again and again for life, or as long as they are subscribed to you. Try it and see the results for yourself.

Learn more about this author, Jenny Spinner.
Click here to send this author comments or questions.