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As the global recession deepens, many businesses face diminishing sales. As customers cut back, many reduce their marketing budget. Reduced exposure means even fewer sales. The small business owner faces a dilemma - how to maintain its sales in a diminishing market.

Amidst the gloom there is a ray of light. While competitors reduce their advertising budget in to contain costs, you can ensure that your exposure is not compromised. Additional marketing could result in a larger slice of the cake.

Creative marketing could provide the answer!

A company blog to highlight your products and services is a good place to start. Blogging can be fun and can be achieved at low cost. The major investment is your time.

Google's Blogger is free and easy to use. It could increase your exposure significantly. It no technical knowledge simply select a template and place your company logo in the header. Add Google Adsense to bring in additional advertising revenue.

Use each blog post to highlight one of your products, an aspect of your service and your people. Upload photographs and graphic material to add visual appeal.

Promote your blog through Facebook and Internet advertising - Google Adwords is excellent and inexpensive.

The local press could be an excellent marketing tool. Issue press releases and invite them to feature your business. They are often more than happy to oblige - especially if you advertising with them. Discounts, special offers and loyalty cards can also produce dividends!

Creative marketing could provide that much needed boost to provide extra exposure at low cost. A simple questionnaire for each client could help measure the success of this strategy.

Finally, the most powerful marketing tool is still word of mouth. Nothing beats excellent service in the quest for a successful business.

Learn more about this author, Barry Marcus.
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