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Created on: February 21, 2009
Managing your website for search engines is crucial to its success, no matter how old your website is. A typical website can get an average of up to 60% of its web traffic from organic search engines, almost half of this from Google alone. Ensuring that you website ranks highly in the SERPs (Search Engine Result Pages) is extremely important and thus is the reason why the SEO Industry is now a multi-million dollar business.
While there is no exact science for what kind of tactics should be employed to maximize your search results, there has been some ways, that have been proven worthwhile, based on history, experience and evidence. Searching for such tactics throughout the internet will produce so many information that it is time consuming to determine which ones are indeed worth something, and which do not. This is particularly true if you are new to the SEO game.
What I have learned, is that there are many recommendations and suggestions out there, that are in fact useful. With a little patience, the right mindset, and a lot of perseverance, applying such tactics will eventually pay off. To cut the story short, I have spent time reading and researching basic SEO tips and tricks all over the internet, compiled all these information, and narrowed it down to ease your pain:) While this is far for being the bible, I believe many will agree that this is where you should start.
First and Foremost
SEO should never come first over user experience or usability. While it may sound obvious, it is needless to say, that the quality of your content must come first in any SEO strategy you wish to apply. Search-engine results are, to a large extent, driven by the number of incoming links to your website (preferably one way), and regardless of where these inbound links come from, one factor remains undisputed and that is, you won't get them unless you give your visitors a compelling reason to link to your website naturally. If you do not get these links, you will never rise up in the SERPs, no matter how frequently your keywords appear on your pages. There are, of course, other ways to get inbound links, however, what we want are high quality natural links. Therefore, create entertaining and original copy for your article. Include images and videos on your pages and do all your best to set yourself apart from the millions of other sites on the Web.
The Golden Rule that states - What's good for users is almost reciprocal for engines too, is true. Thus, emphasize on your websites
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