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What do I really like to do and how many people in the world share my interests?

4. Is there anything I am interested in that I do not currently engage in or have experience with that I would do just about anything to gain experience in. I think of this all the time. I have a friend who was a very experienced physical therapist, left his day job and started a very lucritive little rib joint. Now where did that one come from?

5. On what level can I start my business, home based or brick and mortar? Will it require a partnership or investors?

6. If can do it alone, do I have enough money to invest? Can I get loans? or Will I need venture capital.

Like me by now you should be pretty much on your way. Yes, confusing! I had a multitude of ideas and thus began the thining process. I whittled my list down to what I believed were the top three ideas of the whole questioning process. These three I felt were the most promising for me and leaving it at three allowed me enough energy and resources to begin the task of market research.

Having only three businesses which remarkably came to be pretty closely related in type made it very easy for me to begin writing a business plan in conjunction to market research. Also, since the top three were selected through a process I was developing potential future endeavors and I haven't even gotten my initial business off of the ground yet. Pretty cool, my business was already diversifying.

And finally, the most important element in the process the final selection! There is no more important question that needs to be asked than "will I really enjoy this business?". Believe me, figure this out now. When you're going on 16 hours, working days on end with no day off in sight it's going to be your love or lack of it for what you're doing that will make or break your venture. Not to mention the effects it will have on your family if you hate your own business. Be careful, be prudent and most of all do something you love.

Learn more about this author, C. Robert Brown.
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