by C. Robert Brown

Created on: February 20, 2009

Ahh the possiblities as I pondered my newly formed question, which business shall I start? Now this is a really hard question to answer as I have come to find. See like just about any other american I feel the pressure of the economy or is it the two jobs I hold because of the economy? Anyhow, like many, I feel the desire to become an entrepreneur. Unfortunately this, in the opinion of many of my friends is not the time to even hint at the notion of starting a business.

Many, many weeks ago when I resigned with the remainder of the world geared towards positive thought that recession had befallen us I began to ask myself "how can I improve my financial situation"? Well, many options have come to mind like getting a second job which now will mean a third job. Find gainful employment via the internet, or as I have found provide gainful employment to those willing to charge me to do some type of low level marketing or coupon processing. Still don't quite understand that one, I always thought the cash register did it for you.

My final and what I believe to be my most promising thought has been to start my own business. And believe me, I really like that idea I have always wanted to have my very own "something" to run but just haven't given it much credence until the spector of economic doom veiled my finances. Quite a paradox for me as I guess it would be for you too start a business now, right!

So as I have embarked upon this task one glaring truth became evident to me as I imagined running my own little boardroom meeting, walking into my office with my faithful yellow lab at my side; and that is I don't know what kind of business I should have. My vision of me and my dog looking at our quarterly financial report indicating unrivaled sales and profits stopped with all the finesse of the squeaky brakes on a UPS truck.

So decidedly, the decider (that's me) resolved to take a systems approach to this whole quandry. What would the first step be, ah ha!

1. What experience do I have? And I had to be truthful in this one and by that I mean I had to think of all the things and experiences I have had and not just the ones I have been paid for?

2. What do I consider my personal strengths? I needed to know this up front because without an honest perspective I would not know exactly how far any of my afore mentioned experiences would take me. Face it, with out the necessary intestinal fortitude I could invalidate otherwise honed skills and of course those that aren't so honed either.

3.

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