by Leslie Ungar

Created on: February 19, 2009

When Design Impacts Performance, Performance Returns the Favor

You could call it the Feng Shui of the NBA.

A 50,000 square foot building where glass, wood, technology,

and a holistic approach to professional basketball all live under one roof.

Or you could call it the Cleveland Clinic Courts,

the practice facility for LeBron and team, the Cleveland Cavaliers.

In October of 2007 they moved into their new home where work-flow, connectivity and communication drove every decision in the design and construction of this building. Is there a connection between a building and success? Between improved facilities and an improved record?

If there is a connection in pro sports between interior excellence and an excellent record, is there a connection in your professional life? Let's take a virtual look inside the NBA.

If you are a doubter like me, you look at the two full size side-by-side courts, six nets, a 3,000 square foot weight and conditioning area, a 150-inch HD projection screen, stadium seating, and wonder. How does all of this encourage players, coaches and staff to a higher level of excellence?

A no-excuse policy drives the team and the building. There is no excuse for less than excellence in any aspect of the organization. The essence of their rules and strategies can be applied in your business.

1. The No-Buddy Rule
Members of the Cavaliers are strongly urged to drive themselves to and from practice, hence the no-buddy rule. Players are "discouraged" from attending practice with a friend, posse or entourage member. Their focus is to be on practice not on who may be waiting for them after practice.

Lesson Learned: Millionaire athletes respond to winning strategies. Is the no-buddy rule a rule or a strategy? A rule is imposed, a strategy has buy-in. Players appear to understand and comply with this "strategy". You could say they buy into it. Imagine legislating the driving patterns of "employees". Do you establish rules or strategies? Do you create buy-in? Are you hesitant to impose what may appear to be strict or archaic ways?

2. Chairs with a Purpose
Players start each practice in the large theater-style team meeting room. Theatre seating consists of chairs designed by Cavalier's management and that 150-inch screen. The agenda is to begin each practice by watching their own game tape" or opponent's games. Athletes watch on chairs specifically designed to not recline. And too narrow in which to lounge. This is a business meeting and full attention is expected.

Lesson Learned:

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