by Molly Carter

Created on: February 17, 2009

Economic times are tough and coupons are one of the easiest ways to save money. However, buyer beware. Manufacturers are smart. Coupons entice you to buy unnecessary goods if you are not careful. Here are some tips on how to use coupons correctly.

First, only clip the coupons of products you normally use, or items that you have always wanted to try. Carrying around a coupon for an item you wouldn't normally purchase may actually tempt you into buying unnecessary goods.

Have a grocery list. That may seem like common sense, but the goal of coupons is to save you money. Without a list, you may fall into the mind trap of "I'll be saving money by purchasing this product" and end up spending extra on frivolous purchases.

Be weary of coupons that make you buy multiple items to get savings. For example, buy 2 boxes for a $.25 savings. Unless the item is on sale already, or an item you use often, the savings aren't worth it. Keep an eye out for coupons that are good for the purchase of one item. You will get more bang for your buck.

Before you head to the store, look at the circulars. The best way to get highest savings is to combine coupons with in store sales or promotions. An example, a variety of granola bars I like is typically $3.99 a box, however my local store has sales every few weeks where you can get 3 for $5. By combining that savings of $1.66 with my coupon for saving $1 off a box, I end up with the box of granola bars for $.66.

Keep an eye on store brand products. Just because you have a coupon, you don't need to use it. Manufacturers try to get you to pay higher prices for their product by "tricking" you into thinking your saving money. The key is to do a price comparison. If you are actually saving by purchasing the name brand napkins with the coupon go for it, but if the store brand is still cheaper consider the store brand. Unless you love a particular name brand, don't feel pressured into making the purchase.

Check if you store has a frequent shopper club. Most supermarkets do have rewards programs that automatically track your shopping purchases and send you coupons geared towards your interests. Some manufacturers actually send coupon booklets to stores so don't be afraid to ask the manager if you can have a coupon booklet.

Compare different stores rules. My supermarket will double coupons up to $1 whereas retailers such as Target will not. Although Target's everyday price may seem lower, once you double a coupon at a Supermarket you may get added savings.

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