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Pricing your art for online sales is an art form in its self. Unlike real world galleries it's much easier for an investor/collector to fall victim to a scam online. This is something you should be very aware of - especially if you're planning to sell your art from your own web site.

Investment art is typically priced high in the thousands of dollars. In order to obtain investment prices online you're going to have to build some trust between you and your buyers. Give them confidence that spending a large amount of money on your artwork is going to be a great experience.

One way to build trust is to offer smaller, cheaper 'sample' works for sale. These works should still be high quality (don't sell off your rejects) because they act as an advertisement for your larger pieces.

Give your potential buyers artworks to purchase that have less financial risk whilst giving them a real idea of the quality of the work you produce when they receive it. This will help build that trust and may prompt them to buy larger more expensive artworks later.

As previously mentioned most investor collectors tend to buy from real world galleries. Hence the market for art online tends to lean towards the 'buying art for decorative purposes' rather than investment value. This is something else that, if you're aware of it, you can create some works priced for this market. It may even be quite profitable whilst your waiting for your next investment sale to come along.

Be sure to create a clear distinction between each market you produce work for. Under no circumstances should you produce artwork that is of the same standard and quality of your investment pieces that you then sell to the 'decorative market' for lower prices.

Whilst I'm not saying work for the decorative market should be of lesser quality I am saying there should be some clear difference such as size, work involved, quality of materials used etc.

You must maintain these clear distinctions between markets in order for your investment artworks to retain their value. You don't want to undercut your own prices!

If you're serious about selling your art online then your own web site is essential with a domain name that is either your own name or the name that you want people to associate you with your art. e.g. you could use a domain made up of your first and last name i.e. firstnamelastname.com or if you work under a pseudonym then you could use a domain name using that i.e. pseudonym.com.

Professional Web hosting is relatively

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