by The Extraordinary Tourist

Created on: February 12, 2009

Selling your original art online isn't easy. Before you leap in there are some things you should consider or be aware of.

If your goal is to turn your art into an investment property then selling online is likely to be a much longer path to this end. This is largely because it is generally more difficult for unknown artists to secure higher priced sales with serious collectors online than it is through a traditional bricks and mortar gallery.

Serious investors tend to purchase original art by emerging artists through galleries because they respect the galleries opinion on the future value of the work they are buying.

As well, if you are an unknown artist, selling online, you won't have the security and support of a trusted gallery to give your buyers confidence in the investment value of your art.

Selling your own original art online is better suited to artists who wish to manage their own career and sales. It requires a lot of dedication, research, knowledge and strategy to sell at respectable prices whilst managing your artworks investment value potential.

Before you start you should be aware that buying original art online is not the same as buying from a real world gallery. The buyer does not get to experience the original art in person. They only get to see, what is usually, a smaller digital reproduction.

Thus it is very important to provide as much information about each of your artworks that can't be determined from a single digital image. For example, whilst stating the size of the work is mandatory, if your artwork's texture is an important feature then you may want to include a few detail photos showing areas of texture.

That aside, no matter how much information you provide it'll never equal experiencing the art work in person. Welcome to the world of the 100% money back guarentee! That's right, if you want your buyer to have complete confidence in your art, then you will need to state that you will provide a full refund should the work not be what the buyer expected once they receive it.

So long as what you represent in your digital images and description of your art is as accurate as you can possibly make it then offering a full refund should be something you can do with confidence.

Experiencing the actual artwork should always be better than seeing digital images of it - that's why collectors tend to shop in real world galleries. Unless you're misrepresenting your art, it's very unlikely a buyer will not like the real thing even more than the images they

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